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Google Search ads: How to choose the right bidding strategy for your business?
In our previous article, we looked at various channels’ bidding strategies and discussed their pros and cons. Today we will focus our attention on Google Search Ads bidding strategies. How do you...
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The Top 5 Digital Advertising Trends for 2023
2023 is just around the corner, and we can’t wait to see what new digital advertising trends will emerge! We’re already seeing some exciting new developments that we think will be big in the coming...
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Behind the scenes: How did Nexoya win the Foodtech award
We are thrilled to win this year’s competition and conquer the Marketing Technology Foodtech Award 2022! After competing with over 100 top MarTech startups, we were selected by two major industry...
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Understanding Smart Bidding and its Most Common Strategies – TROAS and TCPA
In our last article, we discussed how to choose the right bidding strategy for your business and looked at automated bidding strategies for Google Search ads. Today we’ll take an even deeper dive into...
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Mastering Marketing Mix Modeling: Your Key to Unleashing Greater Sales Impact
In today’s fast-paced digital landscape, with countless marketing channels and complex customer journeys, figuring out the best way to use your marketing budget can sometimes feel like shooting in the...
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Performance Marketing – 2024 Trends
As we step into 2024, the marketing world is witnessing a revolution, spearheaded by Artificial Intelligence (AI). At Nexoya, we’ve been closely monitoring this evolution. AI’s role in performance...
View Article7 Steps to Make Your Marketing Mix Model Actionable for Performance Marketing
Photo by Francisco De Legarreta C. on Unsplash You just built your Marketing Mix Model (MMM) or got first results from your data science team – great! Now comes the critical question: what’s next? How...
View ArticleAI as a Game-Changer for Performance Marketing: Five Trends Shaping 2025
Artificial Intelligence (AI) continues to reshape the landscape of performance marketing, evolving from a buzzword to a central strategic tool. With consumer enthusiasm returning and businesses...
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Causal Impact Analysis as a Validation Method
At Nexoya, one of the key validation methods we use to measure the impact of our interventions is Causal Impact Analysis. Understanding how this method works and interpreting its results can unlock...
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